Vision: Become a globally known dedicated supplier of trace elements products.
Common value: Nourish the life, convey the value, and benefit the society.
Mission: Study, innovate and work on the frontiers of micro-element applications, in order to supply better micro-element products.
Sprit: meticulousness, progressiveness, craftsmanship.
Ethics: Be honest and creditable, base everything on morals .
Team Spirit: seek common ground while reserving differences, and work together with one mind.
Behavior: study profoundly, think thoroughly, be practical and seek positive results.